Heyday’s mission is to elevate the facial experience. By training and employing expert skin therapists, the Heyday facial is specific to each client, enabling more meaningful and relaxing treatments.

Focusing on the visual expression of what it means to live one’s heyday, my team embarked on a months-long brand exploration and redefinition project. This encompassed ground-up brand repositioning and strategy, as well as updates to the design language. The visual evolution included type and color updates, a brand-new iconographic system, photo direction rooted in the ethereal, transportive nature of the Heyday facial, and a digital design and social media presence transformation.