Love Wellness’ customer care experience is one of the industry’s best. In listening to customers, our team learned that women were looking for probiotics to combat specific health concerns.

In the spring of 2021 we embarked on developing these new probiotics, simultaneously, were tasked with refreshing our brand photography style to further connect with our (primarily millennial) audience. The result was our first-ever editorial still life shoot, orchestrated within a real apartment in Brooklyn, NY. These shots, alongside new lifestyle images of women and non-binary consumers, were added to updated landing pages, emails, and PDP designs. The result: an all-encompassing spring refresh.