Apple Mother’s Day
Interactive Campaign
Creative Services: Digital Campaign Art Direction, Cross-Functional Team Leadership, Animation and Illustration Art Direction
Creative Direction: Robert James Powell
Digital Art Direction: Memoli Ward
Design: Chuojing Xu, Jennifer Lee, Eunhae Yoon
Animation: Joshua Jaffe
As the largest company in the world, Apple places a premium on crisp, contemporary, and accessible design experiences.
While leading the Seasonal Interactive Design team at Apple for our Mother’s Day campaign, my team integrated warmth and liveliness through floral campaign illustrations and subtle page animations. It was important to design and develop an easily navigable gift guide landing page, and it was equally important to integrate the ideas of care and human connection.
