Love Wellness Brand Refresh

Providing natural solutions for natural body problems, Love Wellness shines a bright light on health concerns that women face daily. I concepted and art directed the brand’s first-ever still life shoot, the goals of which were to show products in use and to feel relatable to a millennial audience. The new still life photography was supported by editorial imagery; with models exuding confidence and happiness in their bodies.

The new imagery was added to a refreshed homepage, product description page, emails, and digital advertisements, helping Love Wellness to amplify their brand messaging and stand out against competition.

Still Life Photography: Anna Williams
Still Life Prop Styling: Robin Glaser Warren

Editorial Photography: Masha Maltsava