Heyday Brand Refresh

Heyday’s Skin Therapists provide in-depth knowledge and personalized treatments that leave clients feeling their best and brightest. Focusing on the visual expression of what it means to live in one’s “Heyday”, I spearheaded a months-long in-house brand refresh. This included typographic and color palette updates, a brand-new iconographic language, input into photographic direction rooted in the ethereal, transportive nature of the Heyday facial, and a digital design transformation.